Holly D. Reid is an award-winning author, speaker, and financial coach dedicated to helping adults and the next generation manage their finances as responsible stewards. She is the founder of The Master Playbook, LLC which was created to connect her passion for personal finance and her faith. She has educated thousands of people through her book, Teach Your Child to Fish: Five Money Habits Every Child Should Master, speaking engagements, and coaching sessions using sound financial principles, practical tips and her personal experiences.

As a personal finance advocate, Holly is on a mission to motivate, inspire, and help others break the cycle of paycheck to paycheck living and create a legacy worth leaving. Holly’s philosophy is grounded in the basic principles of living debt-free, saving for the future, and investing wisely. She believes each person has the power to create a healthy financial future and co-hosts The Never Broke podcast to encourage entrepreneurship and showcase the creative ways people turn their passion into profitable and sustainable businesses.

Holly earned a bachelor’s degree in Accounting, with honors, from North Carolina Agricultural & Technical State University in Greensboro, NC. She is a Certified Public Accountant and finance professional with over 15 years of experience, primarily serving the media and entertainment industry.

Holly is a native of Atlanta with a heart for service. She currently serves on the board for the Kindezi Schools, a network of Atlanta public charter schools. She is a member of Women in Cable Telecommunications, the National Association of Black Accountants, Inc., and the Atlanta Suburban Chapter of Delta Sigma Theta Sorority, Inc. as co-chair of the Internal Audit Committee.